Brillant

Want to know a sign of absolute brilliance? Taking an undesirable item, something that has no value, and advertising it as something special, limited, and therefore desirable. What makes me think of this is "chocolate diamonds". I'm guessing these are the diamonds that used to be discarded...maybe used in tools. Then some brillant, and apparently brave, individual decided to market them. Why not? If they can convince the public that they want it...need it. There is money to be had. Market it with a fancy name, I mean chocolate sounds so much better than brown.